Name: Eric Michael Vardon
Title: Founder and CEO
Bio: Over the past 15 years, Eric Vardon has created three successful businesses and led award-winning campaigns for a broad range of market leaders including AOL, Bridgestone, General Motors, GoodLife Fitness, The Hearst Company, Laura Secord, Popular Mechanics and Wired Magazine.
As Founder of Canadian clothing brand AllMaple Apparel, Eric grew the venture from initial concept into two retail flagship stores, a national wholesale division and a global E-commerce store. At its peak, AllMaple featured on MTV, Much Music, The Juno Awards, and in a national partnership with Molson Breweries.
Currently, Vardon is the Founder and CEO of Arcane – a new breed of marketing agency that combines digital innovation and brand storytelling to deliver ROI-obsessed marketing campaigns.
2:15 to 3:30pm Salon C
TOPIC: The Truth about Marketing & ROI
Digital life has changed marketing, and marketers have many new tools and tactics at their disposal. Never before have so many companies gotten it wrong.
Eric will discuss methods to define a marketing mix based on target audience profiles and business needs, in addition to strategies that link campaigns to ROI-focused outcomes.
Check out the schedule for DIG at www.diglondon.ca to plan your day and to read the breakdowns on any and all sessions and workshops that catch your eye.