Friday, August 6, 2010

Video Games Lead to Success in the Workplace?

In his article "How Playing Video Games Can Boost Your Career", Oliver Chang of makes some very interesting connections between success in the virtual realm and the tangible benefits it can have in the corporate workplace. He talks with Elliot Noss, the CEO of a major domain provider, who personally uses characteristics and strategy of online MMORPG's to better not only himself, but his workforce as well. 

"In World of Warcraft, each action, even a small task like hunting an animal, has a purpose and fits into a broader framework. Similarly, Noss has set up frameworks at Tucows that allow employees to understand how day-to-day tasks impact the company."

There has been no shortage of talk on the internet of how efforts like the Xbox's Achievement system have revolutionized the way people look at gaming. The idea of chasing the elusive high score in the Arcade has now been translated into players trying to not only attain high scores, but think and perform in novel ways to attain small goals eventually benefitting their overall ranking. The generation of gamers that have grown up with this sort of goal oriented game play have been recognized in industry as able to translate their skills to achieve real world business goals as well. 

"We're finding that the younger people coming into the teams who have had experience playing online games are the highest-level performers because they are constantly motivated to seek out the next challenge and grab on to performance metrics," says John Hagel III, co-chairman of a tech-oriented strategy center for Deloitte

Definitely some interesting ideas challenging the traditional way people look at video games. If you're interested in hearing about more innovative ways to think about gaming, or maybe a chance to put those skills you have learned from gaming to the test, be sure to check out DIG London 2010!

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1 comment:

  1. I'm actually trying to get an experiment started that investigates the parallels between online and offline behaviour and business practices, using World of Warcraft. Very small scale right now, with volunteers and no budget. But articles like this are very encouraging! Thanks for posting!!