Wednesday, July 13, 2011

Playstation Hack - Might Have Helped

The PlayStation Network is fully functioning for everyone in all parts of the world. But with this past attack, PlayStation was hit quite hard. Sony has been trying everything to get back customers who lost faith in their security. As a result, they introduced the “Welcome Back” package for their customers. It includes 4 video game titles for the PS3 (Infamous, LittleBigPlanet, Dead Nation and WipeOut).

However, the hack on Sony may have done more good than bad. According to the EEDAR, all four “Welcome Back” titles were in the top 25 of consumer reported title acquisitions in June 2011. Moreover 17% of IGN users indicated they acquired a PSN digital account in June 2011 which is up from 13% before the system hack. Not only has this increased PSN digital accounts, but the program also boosted the sales of PS3 games in general.

PlayStation’s share among the next generation console has also increased to 44% from 40%.

Ultimately, the hack is showing to be a good thing for Sony, increasing the amount of ownership in households.

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