Showing posts with label Digital Extremes. Show all posts
Showing posts with label Digital Extremes. Show all posts

Thursday, August 9, 2012

EXTREME SPACE: The Relocation & Style of Digital Extremes Ltd.



                                                                                                                                                                                                                Trisha Beausaert

Tucked into the corner at the end of a hall, two sets of glass double doors and a mounted security feature, a fingerprint scanner, form the discreet entrance to a London-based, world-class, video game development studio. The modern, immaculate lobby is small with a salvaged wooden barn door hung on the wall. The large weather-worn door bears the stainless-steel logo of the company, which modestly discloses the space you have entered: unassuming, stylish, contemporary, and warm are your humble first impressions. It is only after leaving the small lobby and rounding the hall corner in search of the company’s president that one’s jaw drops. 30 000 square feet of converted warehouse space and over 180 bustling employees stretch out before you. Heavy-duty, bright blue cables snake across the space high above your head, suspended by metal cages. Several gargantuan, orange nylon flowers rise up amongst the endless rows of pristine, cream-coloured desks and cubicles, with petals perched on the various cubicle corners like giant prehistoric butterflies. The various colours in the open space- including those of action figures on desks and framed game posters- are vibrant, framed by clean white walls and a mix of contemporary grey carpets and glazed cement floors. Thick painted swaths of orange wrap around the room, discernible through the glass walls of the bright offices that are visible from where you are rooted to the ground in awe.

This is the new office of Digital Extremes Ltd. 

Ranked as “one of the world’s top development studios in the interactive entertainment industry,” Digital Extremes is responsible for the multi-player portion of Bioshock 2, the PC version of Homefront, and for the creation of the blockbuster, The Darkness II. Founded by the company’s current CEO, James Schmalz in 1993, the company has experienced significant success and growth since Schmalz’s Epic Pinball game in the early nineties. Digital Extremes is currently working on the development of Star Trek and Warframe, two of the year’s most anticipated games.

Making the move in October 2011, one cannot deny that Digital Extremes Ltd.’s relocation to this extreme space in downtown London was a practical one. According to the company’s president, Michael Schmalz, brother of James, an expired lease and insufficient space were the main reasons for the move. With the opportunity to move, the list of requirements for the new office grew: “We wanted to be on one floor, which is really hard to find [when] we also knew that we needed about thirty-thousand square feet of space,” Michael explains. “We have a lot of young people on staff, so we wanted to make sure that we were downtown. Parking was also important. After deciding on those needs, the list of available spaces that met those needs was pretty short. Then this place came up.” However, it wasn’t love at first sight for the company’s president; “At first, the space was just depressing. I took one look, and I was ready to move on and see the next place on the list. It took some imagination to reach the potential.”

Starting with “absolutely nothing- a sterile space-“ the design process and implementation took 6 months, and was undertaken by the company’s VP of Communications, Meridith Braun. The new Digital Extremes location went from sterile and empty, to stylish and functional. The entirely custom-designed space includes a built-in theatre often used for large meetings to discuss in-depth game features on a colossal screen with a sound system capable of reaching 10 000 watts. Michael jokes “it will make your ears bleed, but we wanted it.” There is also a full commercial kitchen with three full-time chefs, an employee lounge and a stocked bar complete with a ping pong table, a pool table and modern fireplace. Between the theatre and lounge space, there is a space for game analysts to test new games, a large corporate meeting room, and a sound room. It is in the sound room that Fanshawe educated sound engineers use swords and other props to record realistic sound effects for projects in-house. Glass-walled offices split the space in two halves for the separate teams that work on different projects simultaneously. The entire office is trimmed with antique wood reclaimed from a barn outside of London that is over a hundred years old. And what was it like to move 180 employees, including critical servers and technology? “It wasn’t as bad as you think,” Michael smiles. “A lot was left behind at the old place [for the next tenants]. It wasn’t like we packed everything up into eighteen moving trucks. Everyone took just took their chairs, computers, and personal affects. That was it. We moved into a space where everything was brand-new.”

From the wooden beams in the ceiling of the coffee nook and up-cycled cream and orange vinyl booths to the industrial light fixtures and velvet King Louis armchairs in front of the fireplace, it is safe to say that the Digital Extremes office space packs a punch. However, Michael Schmalz insists that they are not quite settled yet, “Everything is still too white for us. We have our original artwork we would like to hang and use to personalize the space.”  Looking around, it is hard to believe that there is still more work and personalization to be done to such an extreme space that perfectly represents what the studio is celebrated for: creativity, innovation, and the pushing of industry standards. “For the most part, everything is working out well, and we are 98% there.” 

See the slideshow below for more Images of Digital Extremes:
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Tuesday, July 31, 2012

Video Game Development in London Ontario




Vikas Sharma 
London Ontario is quickly becoming a strong contender in the global development field.

Many people aren’t aware of the remarkable development companies in London Ontario, but they have put London on the map. This post will highlight some of London’s incredible game development companies and in a later post we will cover digital media companies. The companies I will be highlighting are Digital Extremes, Big Blue Bubble, Antic Entertainment, and Big Viking Games.


Digital Extremes (DE) started its journey with a game many of us have played in our leisure time, Epic Pinball. The first time I realized that Epic Pinball was made in London I was proud to know that such a well-known game came from my home town. Digital Extremes is mostly known for Unreal and Unreal Tournament: both legendary games have set a bench-mark for first person shooters. DE also worked on last year’s blockbuster hit Darkness 2, which introduced a brand new graphic style, cell shading, which made the game look almost like a comic book. Digital Extremes is currently working on the much anticipated Star Trek The Game, and are creating an in house free to play game called Warframe. With an ever-growing list of AAA titles DE is solidifying its name in the gaming industry. The diversity of their portfolio makes them an iconic Canadian game developer.


Big Blue Bubble’s continued success can be attributed to their radical research and development efforts. The company has created games for all platforms; which no small feat for any developer.  Big Blue Bubble has provided customers many different gameplay styles and has successfully captured gamers from casual to hard-core. Paper Munchers really got me interested in their work. The game’s physics and character design are engaging and entertaining. Big Blue Bubble is very active in supporting the local video game community by speaking and promoting local gaming meet-ups.


Antic Entertainment makes casual games for hard-core players. Many would think it is difficult to create casual games and still have a hard-core player interested in playing, yet Antic has shown that it is possible game after game. With games like Zombie Misfits, Platoonz, and Junk Wars Antic Entertainment provides the player with a very addictive gaming experience. Zombie Misfits was the first Antic game I played. It’s a tower defense style game with graphics that are above the norm for social games. The gaming experience it created kept me coming back for more. In a time when social media and social games are on the rise, Antic provides a relief for the hard-core player who doesn’t have the time to play console games.


Big Viking Games is Canada's leading social and mobile game development studio who is passionate about creating amazing games that are played and enjoyed by millions of people all over the world.
Founded in 2011, Big Viking Games has quickly gained recognition for its innovative game design. I heard that they are working on some amazing new projects, which will take the social world by surprise. I am really looking forward to the new releases by Big Viking Games, and I know they will turn me into a social player.

London Ontario has a very successful and large gaming community, and the game development companies are assisting in keeping the community strong. They have made it possible for indie developers to gain experience and learn from these large gaming companies. With the support of Digital Extremes, Big Blue Bubble, Antic Entertainment, and Big Viking Games DIG is able to enhance its program year after year. 
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Monday, September 27, 2010

Digital Extremes Wins Ontario Chamber Award!


London's own Digital Extremes have won a Business and Export Excellence award from the Ontario Chamber of Commerce. Specifically being awarded the OBAA Royal Bank Award for Small Business, this is yet another example that proves London's digital gaming industry not only competes with sectors within Ontario, but exceeds them. As in previous years, Digital Extremes will have strong presence at this year's DIG conference with president Michael Schmalz confirmed as a speaker along with a number of Digital Extremes projects making their way to the show floor. Be sure to come meet not only Digital Extremes but the rest of London and Canada's gaming industry elite.
Congratulations Digital Extremes!
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Tuesday, July 27, 2010


Ernst & Young have recognized Ontario highest-achieving entrepreneurs who make a difference in the global economy. Based in London and a DIG collaborator, game developer Digital Extremes have made the short list. Not only is this a huge honor for the company, but it is a recognition of our local talent on a national and global scale. This is more great news about where the digital gaming industry in Ontario is headed. The names of the Ontario winners will be announced at a gala banquet in Toronto on October 13th and the overall winner will represent Ontario at the national banquet in Toronto on November 17th. The original article and a full list of all nominees can be found here, and examples of games Digital Extremes have developed along with members of their staff will all be a part of DIG 2010.
Best of luck Digital Extremes!
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Monday, July 12, 2010

Ontario Technology Corridor at GDC 2010

The 2010 installment of the annual Game Developers Conference in San Francisco will have a much stronger Canadian presence than in years past due to the attendance of executives from the Ontario Technology Corridor (OTC). The game development industry in Ontario is booming and the OTC intend on showing conference attendees that the province is an excellent place to expand or relocate their companies. 

Ontario's fast-growing entertainment and creative cluster produces $15 billion in revenue and over 200,000 jobs, contributing $12.7 billion to the province's GDP. In addition, gaming and digital media graduates from Ontario colleges and universities have proven to be prized employees at companies like Pixar Animation Studios, Electronic Arts, Walt Disney and Microsoft.


"Our job now is to add to our tremendous home-grown crop of companies. 35 Ontario gaming companies are at GDC 2010 to showcase their world-class creations, make business connections, and help demonstrate that Ontario is a prime destination in North America for gaming investment" said Larry MacKinnon, Director, Business Development, Technology with the London Economic Development Corporation, host organization of the DIG conference. The list of companies that have previously attended DIG and will be attending GDC 2010 includes Digital Extremes and Ubisoft.
 
Boasting a renowned academic base, skilled workforce, and numerous government tax incentives and grants, the GDC 2010 will serve as an excellent opportunity to showcase our local benefits to the broader gaming industry of North America.

For more information on the Ontario Technology Corridor click here!


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Monday, June 28, 2010

London Gaming Industry in the London Free Press

The city of London has committed to adding $5-million to a bid for a state-or-the-art Digital Gaming Center of Excellence to be built in London's downtown core. London's Digital Extremes, Big Blue Bubble, Fanshawe College, Research Western, LEDC, TechAlliance, and WORLDiscoveries are working together on the application for the Centre of Excellence

Where most people think of digital gaming as strictly a means of entertainment for youth, this Centre would harness the cutting edge technology developed by gaming industry companies, including those in the city of London, to train essential services like doctors and firefighters in a "realistic and risk-free" virtual environment. This is a perfect example of one of the many sectors the gaming industry can benefit in the future and it is excellent to see London's business and education  at the forefront of the trend. Experts asked to comment on the story, Michael Katchabaw of the University of Western Ontario and Michael Schmalz of London's Digital Extremes, both of whom attended last years DIG Conference. Be sure to check out the full story here! Pin It